How to Prepare an E-Commerce Website Christmas Campaign

First of all, you will wonder why we are talking about Christmas when the heat has not even gone away. Very simple: the sooner everything is done, the better. That is why we are going to focus on how to prepare a Christmas campaign to be successful for your e-commerce website Dubai.

Prepare an E-Commerce Website Christmas campaign in advance

As we say, it is the best you can do, focus now on Christmas and of course also on Black Friday. We recommend that you do ad campaigns on Google.

The first, of course, is to establish the budget that we will need for the Adwords campaign. How do you see, we told you that last week, and in that post, you have it in a lot of detail.

Once we have a clear budget, we must also decide the promotional calendar. That is to say, to establish the dates in which we will make the campaign. It is best to observe the data from previous years to see when a better result has been obtained.

Attract consumers at Christmas

Christmas accounts for approximately 40% of the total turnover of the year in e-commerce website dubai. For this, users have to get to your e-commerce website, and they have to be users who are interested in what you sell.

Visits through mobile devices are increasing, so we recommend that you increase the bids for these devices. When they arrive they have to find a totally mobile-optimized e-commerce website. Also, it is very important that you load in a short time.

To reach customers more interested in your product, and therefore more valuable to you, it is best to make remarketing lists. You can also do segmentation by client list, with emails that you already have.

Another option is similar audiences, which use existing lists to reach people with similar characteristics and behaviors.

If you have a physical store other than your e-commerce website, include the location extension in Adwords ads. There is a 25% more chance of buying when they go to your physical store if they have previously clicked your ad with location. In addition, they usually spend 10% more.

Your online store at Christmas

Once users have accessed your e-commerce website, it must be ready for the moment. We already told you at the time some strategies to increase sales at Christmas in Dubai, these are some:

-      Decorate your e-commerce website. Create a landing page with Christmas motifs and enter elements throughout the e-commerce web design. Use classic colors of Christmas, such as red, green, gold, etc.

-      If you still do not have it, put a list of the best-selling products on your home page and highlight all those who have Christmas motives. This way the user will find what he is looking for more easily.

-      Create promotions. This is logical, but we must also say it. Make discounts on your products, offer free products according to the order, give away the shipment ... There are many possibilities, and all of them will increase your sales.

-      Facilitates pre-sale and after-sales. Let the users ask you easily about any product of yours and answer them quickly. It also offers a better return policy, it may be a key factor for many users.

So far our tips to prepare a Christmas campaign and have all the possible success. Remember that if you have any questions, you can contact them without obligation.